Dallas Cowboys - Overview

Team Information

Franchise History

The Dallas Cowboys are one of the most valuable and recognizable franchises in professional sports. Founded in 1960 as an NFL expansion team, the Cowboys have grown from a winless inaugural season to become one of the most successful teams in NFL history, earning the nickname “America’s Team” for their widespread national popularity.

Founding

• Founder: Clint Murchison Jr.
• Original Owner: Clint Murchison Jr.
• Inaugural Season: 1960 (0-11-1 record)
• Original Home: Cotton Bowl

The Cowboys were the first NFL team established south of Washington, D.C., and their creation marked the beginning of professional football’s expansion into the Sun Belt region of the United States.

Current Ownership

Jerry Jones purchased the Cowboys in 1989 for $140 million, a franchise that is now valued at over $9 billion, making it one of the most valuable sports franchises in the world. Jones has served as the team’s general manager since his purchase, making all major football decisions throughout his tenure.

Brand Identity

Colors

• Primary: Navy Blue and Silver
• Secondary: White
• The silver-blue color scheme has been a Cowboys trademark since the team’s inception

Logo Evolution

• 1960-1963: Simple blue star with no outline
• 1964-present: Navy blue star with white and silver outlines
• The five-pointed star represents Texas, the “Lone Star State”

Uniforms

• Home: White jerseys with navy blue numbers and silver pants
• Road: Navy blue jerseys with white numbers and silver pants (rarely worn)
• The Cowboys are one of the few NFL teams that traditionally wears white at home
• The distinctive silver pants feature a blue stripe

Current Status (2024 Season)

Team Leadership

• Head Coach: Mike McCarthy (2020-present)
• Offensive Coordinator: Brian Schottenheimer
• Defensive Coordinator: Dan Quinn (departed after 2023 season)
• Key Players: Dak Prescott (QB), CeeDee Lamb (WR), Micah Parsons (LB)

2024 Season Performance

• Record: 7-10 (3rd place, NFC East)
• Playoffs: Did not qualify
• Notable: Disappointing season despite high expectations and significant roster investments

Community Presence

The Cowboys are deeply embedded in the Dallas-Fort Worth Metroplex culture, though their influence extends nationwide. The team’s charitable foundation, the Gene and Jerry Jones Family Foundation, has donated millions to various causes throughout North Texas and beyond.

Key Community Programs

• Gene and Jerry Jones Family Foundation: Supporting education, health, and human services
• Dallas Cowboys Community Relations: Youth football camps and clinics
• Salute to Service: Supporting military members and veterans
• Play 60 Initiative: Promoting youth health and fitness

Notable Achievements

• Super Bowl Championships: 5 (VI, XII, XXVII, XXVIII, XXX)
• NFC Championships: 8
• NFC East Division Titles: 24
• Playoff Appearances: 36
• Consecutive Winning Seasons: 20 (1966-1985, NFL record)
• Consecutive Playoff Appearances: 9 (1975-1983)

Stadium Information

AT&T Stadium, opened in 2009, is one of the most impressive sports venues in the world. Located in Arlington, Texas, the stadium features: - Capacity: 80,000 (expandable to 100,000) - Retractable Roof: One of the largest in the world - Center-Hung Video Board: 60-yard long high-definition display - Art Collection: Museum-quality contemporary art throughout the facility

The stadium has hosted Super Bowl XLV, the NCAA Final Four, the College Football Playoff National Championship, and numerous other major events.

Dallas Cowboys - History

The Early Years (1960-1965)

Expansion Team Struggles

The Dallas Cowboys entered the NFL in 1960 as an expansion franchise, and like most expansion teams, they struggled mightily in their early years. Under head coach Tom Landry, the Cowboys posted a winless 0-11-1 record in their inaugural season. The following years brought gradual improvement, with the team posting records of 4-9-1, 5-8-1, and 4-10 in subsequent seasons.

Despite the losing records, general manager Tex Schramm and coach Tom Landry were building the foundation for future success. The team focused on developing young talent through the draft and making strategic trades. Key early draft picks included quarterback Don Meredith and defensive tackle Bob Lilly, who would become cornerstones of the franchise.

The First Winning Season

In 1965, the Cowboys achieved their first winning season with a 7-7 record. Though still not playoff-bound, the improvement signaled that the franchise was heading in the right direction. The team’s defense, anchored by “Mr. Cowboy” Bob Lilly, began to establish itself as one of the league’s best units.

The Glory Years (1966-1985)

The First Super Bowl Era (1966-1971)

The 1966 season marked the beginning of the Cowboys’ dynasty. The team finished 10-3-1 and won the Eastern Conference title, losing to the Green Bay Packers in the NFL Championship Game. This began a streak of 20 consecutive winning seasons, an NFL record that still stands today.

In 1967, the Cowboys again reached the NFL Championship Game, losing to the Packers in the legendary “Ice Bowl” at Lambeau Field. The game, played in -13 degree temperatures with a wind chill of -48, is considered one of the greatest games in NFL history. Despite the loss, the Cowboys had established themselves as an elite franchise.

Super Bowl VI Victory

After several heartbreaking playoff losses, the Cowboys finally broke through in the 1971 season. Led by quarterback Roger Staubach, who had taken over as starter midway through the season, the Cowboys finished 11-3 and dominated the playoffs. They defeated the Miami Dolphins 24-3 in Super Bowl VI, becoming the first team to win a Super Bowl after losing one previously. Staubach was named Super Bowl MVP, and coach Tom Landry finally had his championship.

The Mid-1970s Success

The mid-1970s saw continued success with a new generation of stars. The “Dirty Dozen” draft class of 1975 brought in twelve rookies who contributed immediately, including Hall of Famers Randy White and Rayfield Wright. In 1975, the Cowboys reached Super Bowl X but lost to the Pittsburgh Steelers in a classic game.

Super Bowl XII Champions

The 1977 season represented the peak of the Cowboys’ first dynasty. The team finished 12-2 and dominated the playoffs, defeating the Denver Broncos 27-10 in Super Bowl XII. The Cowboys’ “Doomsday Defense” was at its peak, and running back Tony Dorsett won Offensive Rookie of the Year. Defensive linemen Harvey Martin and Randy White were named co-MVPs of Super Bowl XII, the only time teammates have shared the award.

The 1980s: Still Competitive

Despite not winning a Super Bowl during the 1980s, the Cowboys remained competitive throughout most of the decade. The team made the playoffs in 1980, 1981, 1982, 1983, and 1985. However, they were unable to advance past the NFC Championship Game, losing memorable contests to the Philadelphia Eagles (1980) and the San Francisco 49ers (1981 and 1982).

The famous “Catch” in the 1981 NFC Championship Game, in which Dwight Clark made a leaping touchdown reception for the 49ers, ended the Cowboys’ season and marked a turning point in the rivalry between the two teams.

The Jerry Jones Era (1989-Present)

The Purchase and Rebuilding (1989-1990)

On February 25, 1989, Arkansas oilman Jerry Jones purchased the Dallas Cowboys from H.R. “Bum” Bright for $140 million. Jones immediately fired legendary coach Tom Landry, the only coach the franchise had ever known, and hired University of Miami coach Jimmy Johnson. The decision was controversial but would ultimately prove successful.

The 1989 season was a disaster on the field, with the Cowboys finishing 1-15. However, the poor record secured the first overall pick in the 1990 NFL Draft, which the Cowboys used to select quarterback Troy Aikman. That same year, the team traded veteran running back Herschel Walker to the Minnesota Vikings for a bounty of draft picks that would form the foundation of their next dynasty.

The Triplets Dynasty (1991-1996)

The early 1990s saw the Cowboys rise to become the NFL’s most dominant team. The “Triplets” - quarterback Troy Aikman, running back Emmitt Smith, and wide receiver Michael Irvin - formed one of the most talented offensive trios in NFL history. All three would eventually be inducted into the Pro Football Hall of Fame.

In 1992, the Cowboys finished 13-3 and defeated the Buffalo Bills 52-17 in Super Bowl XXVII. Emmitt Smith was named NFL MVP, and the Cowboys had their first championship in 15 years.

The following year, the Cowboys repeated as champions, again defeating the Buffalo Bills in the Super Bowl, this time by a score of 30-13 in Super Bowl XXVIII. Emmitt Smith was named Super Bowl MVP after rushing for 132 yards and two touchdowns.

After a disappointing 1994 season in which they lost to the San Francisco 49ers in the NFC Championship Game, the Cowboys bounced back in 1995. They finished 12-4 and defeated the Pittsburgh Steelers 27-17 in Super Bowl XXX, giving them three championships in four years.

The Post-Triplets Years (1997-2005)

Following the retirement of key players and coaching changes, the Cowboys entered a period of decline. Jimmy Johnson left after the 1993 season, and though Barry Switzer won a Super Bowl in 1995, the team gradually lost its dominance. The late 1990s and early 2000s saw a series of coaches including Chan Gailey, Dave Campo, and Bill Parcells, with mixed results.

Key moments during this period included: - The abrupt retirement of Michael Irvin in 1999 after a neck injury - The release of Troy Aikman in 2001 due to concussion issues - Emmitt Smith leaving for the Arizona Cardinals in 2003 - Bill Parcells’ arrival in 2003, bringing credibility back to the franchise

The Romo Era (2006-2016)

The discovery of undrafted free agent quarterback Tony Romo in 2003 eventually led to him becoming the starter in 2006. Romo brought excitement and productivity to the position, earning Pro Bowl selections and setting franchise records. However, the team struggled to achieve playoff success during his tenure, winning only two playoff games.

Notable moments of the Romo era included: - The 2007 season (13-3), which ended with a disappointing playoff loss to the New York Giants - The opening of AT&T Stadium (then Cowboys Stadium) in 2009 - Dez Bryant’s controversial non-catch in the 2014 playoffs against Green Bay - Romo’s back injuries that plagued his final seasons

The Prescott Era (2016-Present)

When Tony Romo was injured in the 2016 preseason, fourth-round rookie Dak Prescott took over as starter and never looked back. Prescott won Offensive Rookie of the Year and led the Cowboys to a 13-3 record and the NFC’s top seed. Though they lost in the divisional round to the Green Bay Packers, the future looked bright.

Under Prescott, the Cowboys have remained competitive but have struggled to achieve deep playoff runs. The team has won several division titles but has been unable to advance past the divisional round of the playoffs. The 2024 season saw the team struggle to a 7-10 record despite high expectations.

Coaching History

Tom Landry remains the winningest coach in franchise history, and his 29-year tenure with one team is one of the longest in professional sports history. Jimmy Johnson holds the best playoff winning percentage, fueled by back-to-back Super Bowl victories.

Dallas Cowboys - Championships

Super Bowl Championships

The Dallas Cowboys have won five Super Bowl championships, tied for the second-most in NFL history. Their victories span three different decades and two distinct dynasties, cementing their status as one of the most successful franchises in professional football.

Super Bowl VI (January 16, 1972)

Dallas Cowboys 24, Miami Dolphins 3 - Location: Tulane Stadium, New Orleans, Louisiana - Attendance: 81,023 - MVP: Roger Staubach (QB)

The Road to the Championship

The 1971 season marked the culmination of years of building under coach Tom Landry. The Cowboys finished the regular season 11-3, winning the NFC East division. In the playoffs, they defeated the Minnesota Vikings 20-12 in the divisional round and crushed the San Francisco 49ers 14-3 in the NFC Championship Game.

The Game

Super Bowl VI was a dominant performance by the Cowboys, who became the first team to win a Super Bowl after losing one previously (they had lost Super Bowl V to the Baltimore Colts). Roger Staubach threw for 119 yards and two touchdowns while rushing for 18 yards. The Cowboys’ defense held the Dolphins to just 185 total yards and three points, the lowest scoring output in Super Bowl history at the time.

Duane Thomas led the rushing attack with 95 yards and a touchdown, while Walt Garrison added 74 yards. The Cowboys controlled the clock for over 40 minutes, showcasing their methodical, efficient style of play that defined the Landry era.

Historical Significance

Super Bowl VI vindicated Tom Landry and the Cowboys after years of being labeled “next year’s champions” and “chokers.” Staubach became the first Heisman Trophy winner to be named Super Bowl MVP, and the victory established the Cowboys as the NFC’s premier franchise.

Super Bowl XII (January 15, 1978)

Dallas Cowboys 27, Denver Broncos 10 - Location: Louisiana Superdome, New Orleans, Louisiana - Attendance: 76,400 - MVP: Harvey Martin (DE) and Randy White (DT) - Co-MVPs

The Road to the Championship

The 1977 Cowboys were arguably the greatest team in franchise history. They finished the regular season 12-2, with their only losses coming against the St. Louis Cardinals and Washington Redskins. The team was stacked with talent on both sides of the ball, including the “Doomsday Defense” and rookie sensation Tony Dorsett.

In the playoffs, the Cowboys defeated the Chicago Bears 37-7 and shut out the Minnesota Vikings 23-0 to reach the Super Bowl. They entered the championship game as 6-point favorites against the Denver Broncos.

The Game

Super Bowl XII featured the first co-MVPs in Super Bowl history, as defensive linemen Harvey Martin and Randy White dominated the Broncos’ offensive line. The Cowboys forced eight turnovers (four interceptions and four fumbles), an incredible display of defensive dominance.

Roger Staubach threw for 183 yards and a touchdown, while Tony Dorsett rushed for 66 yards and a score. Butch Johnson made a spectacular diving catch for a 45-yard touchdown that sealed the victory. The Cowboys led 13-0 at halftime and never looked back.

Historical Significance

Super Bowl XII cemented the Cowboys’ legacy as a dynasty and showcased the dominance of their defense. The eight turnovers forced remain a Super Bowl record. This championship team is often cited among the greatest in NFL history.

Super Bowl XXVII (January 31, 1993)

Dallas Cowboys 52, Buffalo Bills 17 - Location: Rose Bowl, Pasadena, California - Attendance: 98,374 - MVP: Troy Aikman (QB)

The Road to the Championship

The 1992 season marked the arrival of the Cowboys as the NFL’s newest dynasty. Under second-year coach Jimmy Johnson, the Cowboys finished 13-3, showcasing the explosive offense led by the “Triplets”: Troy Aikman, Emmitt Smith, and Michael Irvin. The defense, featuring players like Charles Haley, Ken Norton Jr., and Darren Woodson, was equally formidable.

In the playoffs, the Cowboys defeated the Philadelphia Eagles 34-10 and upset the San Francisco 49ers 30-20 in the NFC Championship Game, avenging their loss from the previous year.

The Game

Super Bowl XXVII was a blowout from start to finish. Troy Aikman was nearly perfect, completing 22 of 30 passes for 273 yards and four touchdowns. Michael Irvin caught six passes for 114 yards and two touchdowns, while Alvin Harper added a 45-yard touchdown reception.

The Cowboys set a Super Bowl record with nine forced turnovers, returning three interceptions and a fumble for touchdowns. The 52 points scored remain the third-highest total in Super Bowl history. The victory margin of 35 points demonstrated the Cowboys’ complete dominance.

Historical Significance

Super Bowl XXII marked the beginning of the Cowboys’ 1990s dynasty and validated Jerry Jones’s decision to hire Jimmy Johnson and rebuild the franchise. It was the first championship for the Triplets and established the Cowboys as the team of the decade.

Super Bowl XXVIII (January 30, 1994)

Dallas Cowboys 30, Buffalo Bills 13 - Location: Georgia Dome, Atlanta, Georgia - Attendance: 72,817 - MVP: Emmitt Smith (RB)

The Road to the Championship

The 1993 season was defined by Emmitt Smith’s contract holdout, which caused him to miss the first two games. The Cowboys lost both contests, but upon Smith’s return, the team won its next seven games and finished 12-4. Smith went on to win the NFL MVP award, rushing for 1,486 yards and nine touchdowns despite missing two games.

In the playoffs, the Cowboys defeated the Green Bay Packers 27-17 and crushed the San Francisco 49ers 38-21 in the NFC Championship Game. The rematch with the Buffalo Bills in the Super Bowl marked the first time in NFL history that the same two teams met in consecutive Super Bowls.

The Game

Super Bowl XXVIII was a tale of two halves. The Bills took a 13-6 lead into halftime, but the Cowboys dominated the second half. Emmitt Smith was the star of the game, rushing for 132 yards and two touchdowns on 30 carries. His relentless running wore down the Bills’ defense and earned him Super Bowl MVP honors.

James Washington’s 46-yard fumble return for a touchdown tied the game in the third quarter and shifted momentum permanently to the Cowboys. The defense held Buffalo to just 47 total yards in the second half, completing the repeat championship.

Historical Significance

Super Bowl XXVIII made the Cowboys the fifth team in NFL history to win back-to-back championships. Emmitt Smith joined a select group of players to win NFL MVP and Super Bowl MVP in the same season. The victory also marked the last game Jimmy Johnson would coach for the Cowboys, as he resigned shortly after due to conflicts with Jerry Jones.

Super Bowl XXX (January 28, 1996)

Dallas Cowboys 27, Pittsburgh Steelers 17 - Location: Sun Devil Stadium, Tempe, Arizona - Attendance: 76,347 - MVP: Larry Brown (CB)

The Road to the Championship

After a disappointing 1994 season that ended with a loss to the 49ers in the NFC Championship Game, the Cowboys rebounded in 1995. Under new coach Barry Switzer, the team finished 12-4 and secured home-field advantage throughout the playoffs. The offense remained explosive, and the addition of All-Pro cornerback Deion Sanders strengthened the defense.

In the playoffs, the Cowboys defeated the Philadelphia Eagles 30-11 and squeaked past the Green Bay Packers 38-27 in the NFC Championship Game. The victory over Green Bay avenged their only home loss of the season and sent them to their third Super Bowl in four years.

The Game

Super Bowl XXX was a hard-fought contest against the Pittsburgh Steelers. The Cowboys jumped to a 13-0 lead, but the Steelers fought back to make it a one-score game in the fourth quarter. Cornerback Larry Brown was the unlikely hero, intercepting two passes from Steelers quarterback Neil O’Donnell, including a game-sealing 33-yard return that set up the final touchdown.

Troy Aikman threw for 209 yards and a touchdown, while Emmitt Smith rushed for 49 yards and two scores. Michael Irvin added six catches for 76 yards. The victory gave the Cowboys their fifth Super Bowl championship and tied the San Francisco 49ers for the most at the time.

Historical Significance

Super Bowl XXX completed the Cowboys’ 1990s dynasty, giving them three championships in four years. Larry Brown became the first cornerback to win Super Bowl MVP since 1972. The victory also marked the last time the Cowboys have appeared in or won a Super Bowl, beginning their championship drought that continues today.

Conference Championships

The Dallas Cowboys have won eight NFC Championships (and two NFL Championships before the AFL-NFL merger):

Division Championships

The Cowboys have won 24 division championships: - NFL Capitol Division: 2 (1966, 1967) - NFC East: 22 (1970, 1971, 1973, 1976, 1977, 1978, 1979, 1981, 1985, 1992, 1993, 1994, 1995, 1996, 1998, 2007, 2009, 2014, 2016, 2018, 2021, 2023)

Dallas Cowboys - Team Records

All-Time Franchise Records

Season Records

Best Seasons

Worst Seasons

Streaks and Records

Consecutive Winning Seasons

• 20 seasons (1966-1985) - NFL Record
• The Cowboys posted winning records for 20 consecutive seasons, an NFL record that still stands today. This streak included 18 playoff appearances, 5 Super Bowl appearances, and 2 championships.

Consecutive Playoff Appearances

• 9 seasons (1975-1983)
• 6 seasons (1991-1996)

Home Winning Streaks

• 17 games (1979-1981)
• 14 games (1968-1970)

Thanksgiving Day Records

• All-Time Record: 34-32-1
• The Cowboys have hosted a Thanksgiving Day game every year since 1966 (except 1975 and 1977 when the St. Louis Cardinals hosted). This tradition has made the Cowboys synonymous with Thanksgiving football.

Individual Career Records

Passing

Rushing

Receiving

Defense

Special Teams

Single-Season Records

Passing

Rushing

Receiving

Defense

Game Records

Points

• Most Points Scored: 56 vs. Washington Redskins (December 9, 1985)
• Most Points Allowed: 54 vs. Cleveland Browns (November 4, 1962)
• Largest Margin of Victory: 56 points (56-0 vs. Philadelphia Eagles, November 6, 1966)
• Largest Margin of Defeat: 44 points (0-44 vs. Minnesota Vikings, January 27, 1974 - Playoff)

Offensive Records (Single Game)

• Total Yards: 652 vs. New York Giants (September 15, 2013)
• Passing Yards: 509 by Tony Romo vs. Denver Broncos (October 6, 2013)
• Rushing Yards: 273 by Tony Dorsett vs. Minnesota Vikings (January 3, 1983 - Playoff)
• First Downs: 39 vs. New York Giants (September 15, 2013)

Defensive Records (Single Game)

• Sacks: 9 vs. Oakland Raiders (October 6, 1985)
• Interceptions: 6 vs. Cincinnati Bengals (December 12, 1984)
• Takeaways: 9 vs. Buffalo Bills (Super Bowl XXVII, January 31, 1993)

Playoff Records

Team Playoff Records

• Most Playoff Appearances: 36
• Most Consecutive Playoff Appearances: 9 (1975-1983)
• Most Playoff Wins: 36
• Most NFC Championship Game Appearances: 14

Individual Playoff Records

• Career Playoff Passing Yards: Troy Aikman - 3,849
• Career Playoff Passing TDs: Troy Aikman - 23
• Career Playoff Rushing Yards: Emmitt Smith - 1,586
• Career Playoff Rushing TDs: Emmitt Smith - 19
• Career Playoff Receptions: Michael Irvin - 65
• Career Playoff Receiving Yards: Michael Irvin - 1,145
• Career Playoff Sacks: Charles Haley - 5.0

NFL Records Held by Cowboys

Team Records

• Most consecutive winning seasons: 20 (1966-1985)
• Most consecutive seasons with 10+ wins: 20 (1966-1985)
• Most consecutive road games won: 18 (1968-1970)
• Most consecutive games scoring: 242 (1975-1986)
• Most Super Bowl MVPs from different players: 7

Individual Records

• Most career rushing yards: Emmitt Smith - 18,355 (NFL record)
• Most career rushing touchdowns: Emmitt Smith - 164 (NFL record)
• Most career 100-yard rushing games: Emmitt Smith - 78 (NFL record)
• Most consecutive games played: Jeff Heath - 99 (2013-2018)
• Longest interception return: Brandon Carr - 108 yards (2012)

Pro Football Hall of Famers

The Dallas Cowboys have 22 players and coaches inducted into the Pro Football Hall of Fame:

Dallas Cowboys - Legendary Players

The Mount Rushmore of Cowboys

Roger Staubach (QB, 1969-1979)

Roger Thomas Staubach, known as “Captain America” and “Roger the Dodger,” is widely considered the greatest Dallas Cowboy of all time. A Heisman Trophy winner from Navy, Staubach served four years in the United States Navy (including a tour in Vietnam) before joining the Cowboys at age 27.

Career Highlights

• NFL Career: 1969-1979 (11 seasons)
• Super Bowl Championships: VI, XII
• Super Bowl MVP: VI
• Pro Bowl Selections: 6 (1971, 1975-1979)
• First-Team All-Pro: 1971
• NFL Man of the Year: 1978
• Hall of Fame Induction: 1985

Legacy

Staubach started his career as a backup to Craig Morton but took over as starter midway through the 1971 season and never looked back. Known for his clutch performances and scrambling ability, Staubach led 23 fourth-quarter comeback victories during his career. He was the first player to win both the Heisman Trophy and the Super Bowl MVP. Staubach retired with a 85-29 record as a starter, the best winning percentage for any quarterback with at least 100 starts at the time.

Troy Aikman (QB, 1989-2000)

Troy Kenneth Aikman was the first overall pick in the 1989 NFL Draft and became the cornerstone of the Cowboys’ 1990s dynasty. Aikman’s leadership, accuracy, and poise under pressure made him the ideal quarterback for the team’s offensive system.

Career Highlights

• NFL Career: 1989-2000 (12 seasons)
• Super Bowl Championships: XXVII, XXVIII, XXX
• Super Bowl MVP: XXVII
• Pro Bowl Selections: 6 (1991-1996)
• Walter Payton Man of the Year: 1997
• Hall of Fame Induction: 2006

Legacy

Despite modest statistics by modern standards (32,942 passing yards, 165 touchdowns), Aikman’s value went far beyond numbers. He was the undisputed leader of the Cowboys’ offense and had a remarkable 11-4 playoff record. Aikman is the only Cowboys quarterback to win three Super Bowls and was inducted into the Hall of Fame in his first year of eligibility. After retiring, he became a highly respected NFL broadcaster.

Emmitt Smith (RB, 1990-2002)

Emmitt James Smith III is the NFL’s all-time leading rusher and one of the most durable and productive running backs in football history. A first-round pick from Florida in 1990, Smith exceeded all expectations to become one of the greatest players to ever wear the star.

Career Highlights

• NFL Career: 1990-2002 with Cowboys, 2003-2004 with Cardinals (15 seasons)
• Super Bowl Championships: XXVII, XXVIII, XXX
• Super Bowl MVP: XXVIII
• NFL MVP: 1993
• NFL Offensive Rookie of the Year: 1990
• Pro Bowl Selections: 8 (1990-1995, 1998, 1999)
• First-Team All-Pro: 4 (1992-1995)
• NFL Rushing Titles: 4 (1991-1993, 1995)
• Hall of Fame Induction: 2010

Legacy

Smith retired with 18,355 rushing yards (NFL record), 164 rushing touchdowns (NFL record), and 175 total touchdowns (NFL record at the time). He was the heart and soul of the Cowboys’ offense, known for his vision, power, and incredible durability. Smith started 219 consecutive games at running back and missed only seven games in his 13 seasons with the Cowboys. His “no-negotiation” stance during the 1993 holdout demonstrated his toughness and commitment to the team.

Michael Irvin (WR, 1988-1999)

Michael Jerome Irvin, “The Playmaker,” was the emotional leader and primary weapon of the Cowboys’ 1990s offense. Known for his physical style of play and big-game performances, Irvin defined what it meant to be a Cowboys wide receiver.

Career Highlights

• NFL Career: 1988-1999 (12 seasons)
• Super Bowl Championships: XXVII, XXVIII, XXX
• Pro Bowl Selections: 5 (1991-1995)
• First-Team All-Pro: 1991
• Hall of Fame Induction: 2007

Legacy

Irvin retired with 750 receptions for 11,904 yards and 65 touchdowns, all Cowboys records at the time. He was known for his ability to make tough catches in traffic and his relentless competitiveness. Irvin’s career was cut short by a spinal cord injury suffered in 1999, but his impact on the franchise and the position remains immense. His emotional Hall of Fame speech is considered one of the most memorable in Canton history.

Other Cowboys Legends

Bob Lilly (DT, 1961-1974)

“Mr. Cowboy” was the first player ever drafted by the Dallas Cowboys (1961) and became the cornerstone of the “Doomsday Defense.” Lilly was the first Cowboys player inducted into the Hall of Fame (1980) and set the standard for excellence for all who followed. He was selected to 11 Pro Bowls and was a seven-time First-Team All-Pro. His iconic 29-yard sack of Bob Griese in Super Bowl VI remains one of the greatest defensive plays in team history.

Randy White (DT/LB, 1975-1988)

The “Manster” (half-man, half-monster) was one of the most dominant defensive linemen in NFL history. The second overall pick in 1975, White was named co-MVP of Super Bowl XII and was selected to nine consecutive Pro Bowls (1977-1985). He was a nine-time First-Team All-Pro and was inducted into the Hall of Fame in 1994.

Tony Dorsett (RB, 1977-1987)

The Heisman Trophy winner from Pittsburgh was drafted in the first round in 1977 and made an immediate impact, winning Offensive Rookie of the Year and helping the Cowboys win Super Bowl XII. Dorsett was a four-time Pro Bowler and holds the record for the longest run in NFL history (99 yards, set in 1983). He retired with 12,739 rushing yards and was inducted into the Hall of Fame in 1994.

Mel Renfro (CB/S, 1964-1977)

One of the most versatile defensive backs in NFL history, Renfro was selected to 10 Pro Bowls in his 14-year career. He intercepted 52 passes (a franchise record) and was a key member of the Cowboys’ first Super Bowl championship team. Renfro was inducted into the Hall of Fame in 1996.

Rayfield Wright (T, 1967-1979)

“Big Cat” was one of the premier offensive tackles of his era, protecting Roger Staubach’s blind side for over a decade. Wright was selected to six Pro Bowls and was a three-time First-Team All-Pro. He was inducted into the Hall of Fame in 2006.

Drew Pearson (WR, 1973-1983)

Though not inducted into the Hall of Fame until 2021, Pearson was one of the most clutch receivers in Cowboys history. His famous “Hail Mary” catch from Roger Staubach in the 1975 playoffs remains one of the most iconic moments in franchise history. Pearson was a three-time Pro Bowler and a member of the NFL 1970s All-Decade Team.

Charles Haley (DE/LB, 1992-1996)

The only player in NFL history to win five Super Bowls (two with San Francisco, three with Dallas), Haley was the missing piece that put the Cowboys’ defense over the top. Traded to Dallas in 1992, Haley was a five-time Pro Bowler and two-time Defensive Player of the Year. He was inducted into the Hall of Fame in 2015.

Larry Allen (G/T, 1994-2005)

One of the most dominant offensive linemen in NFL history, Allen was a 11-time Pro Bowler and six-time First-Team All-Pro. His combination of size (325+ pounds) and athleticism was unprecedented, and he was inducted into the Hall of Fame in 2013.

DeMarcus Ware (OLB, 2005-2013)

The franchise’s all-time sack leader with 117.0 sacks, Ware was a dominant pass rusher for nine seasons in Dallas. He was selected to nine Pro Bowls and was a four-time First-Team All-Pro. Ware won his only Super Bowl with the Denver Broncos after leaving Dallas but remains one of the most beloved Cowboys of the modern era.

Jason Witten (TE, 2003-2017, 2019)

The franchise leader in receptions (1,215) and receiving yards (12,977) among tight ends, Witten was the model of consistency and durability. An 11-time Pro Bowler and two-time First-Team All-Pro, Witten missed only one game in his 16-season career with the Cowboys. He is expected to be a first-ballot Hall of Famer when eligible.

Modern Era Stars

Dak Prescott (QB, 2016-Present)

Dak Prescott took over as starter in 2016 after Tony Romo’s injury and won Offensive Rookie of the Year while leading the Cowboys to a 13-3 record. Prescott has been selected to two Pro Bowls and holds numerous franchise records. His leadership and community involvement have made him one of the most popular players in franchise history.

CeeDee Lamb (WR, 2020-Present)

A first-round pick in 2020, Lamb has quickly established himself as one of the NFL’s elite wide receivers. In 2023, he set the franchise record for receptions in a season with 135 and has been selected to multiple Pro Bowls. Lamb is widely considered one of the best route-runners in the NFL.

Micah Parsons (LB, 2021-Present)

The Defensive Rookie of the Year in 2021, Parsons has been one of the most dominant defensive players in the NFL since entering the league. A versatile pass rusher and linebacker, Parsons has been selected to the Pro Bowl in each of his first three seasons and has established himself as the face of the Cowboys’ defense.

Ring of Honor

The Dallas Cowboys Ring of Honor recognizes the greatest players, coaches, and executives in franchise history. Inductees include:

Dallas Cowboys - Rivalries

The Dallas Cowboys have cultivated some of the most intense and storied rivalries in NFL history. As one of the league’s most successful and popular franchises, they have developed natural enmities with division opponents and other elite teams throughout their history.

NFC East Division Rivalries

Washington Commanders (formerly Redskins)

The rivalry between the Dallas Cowboys and Washington Commanders (formerly the Washington Redskins) is one of the oldest and most heated in the NFL. Dating back to the Cowboys’ inception in 1960, this rivalry has featured countless memorable moments and has often decided the fate of the NFC East division.

Historical Significance

The rivalry intensified in the 1970s when both teams were consistently among the NFC’s elite. Under coaches Tom Landry (Cowboys) and George Allen (Redskins), the teams met in crucial games throughout the decade. The rivalry reached its peak in the early 1970s and early 1980s when both teams were Super Bowl contenders.

Memorable Moments

• 1972 NFC Championship Game: Washington defeated Dallas 26-3 to advance to Super Bowl VII, their first championship game appearance in 30 years.
• 1982 NFC Championship Game: Known as the “No Punt Game,” Washington defeated Dallas 31-17 to advance to the Super Bowl in a game that featured no punts from either team.
• 1991 Thanksgiving Day: Washington defeated Dallas 24-21 in a game that featured two future Hall of Fame quarterbacks in Troy Aikman and Mark Rypien.
• 2012 Season Finale: With the NFC East title on the line, Washington defeated Dallas 28-18, with rookie quarterback Robert Griffin III leading the way.

All-Time Series

The all-time series has been closely contested, with Washington holding a slight edge historically. However, the Cowboys have dominated the rivalry in the modern era, particularly since the 1990s.

Philadelphia Eagles

The Cowboys-Eagles rivalry has become one of the most bitter in the NFL. The geographic proximity and the passionate fan bases of both teams have fueled an intense hatred that extends beyond the field.

Historical Significance

The rivalry began in 1960 but intensified dramatically in the late 1980s and early 1990s. The Eagles, under coaches Buddy Ryan and later Andy Reid, became the primary obstacle to Cowboys dominance in the NFC East. The 1980 NFC Championship Game, in which the Eagles defeated the Cowboys 20-7, remains a painful memory for Dallas fans.

Memorable Moments

• 1980 NFC Championship Game: The Eagles defeated the Cowboys in Philadelphia, advancing to their first Super Bowl and denying Dallas a chance at a three-peat.
• 1989 Bounty Bowl: Eagles coach Buddy Ryan was accused of placing a bounty on Cowboys kicker Luis Zendejas. The Eagles won both games that season by large margins, leading to the “Bounty Bowl” moniker.
• 1995: The Cowboys defeated the Eagles in the NFC Divisional Playoffs 30-11 on their way to winning Super Bowl XXX.
• 2008: The Eagles eliminated the Cowboys from playoff contention in the final game of the season, winning 44-6 in a humiliating defeat.
• 2018: In a crucial late-season game, the Eagles defeated the Cowboys in overtime 37-31, though Dallas would eventually win the division.

All-Time Series

The Eagles have held the advantage in the all-time series in recent years, particularly during their Super Bowl-winning 2017 season and beyond. The rivalry remains one of the most heated in the NFL, with fans of both teams considering it their most important game each season.

New York Giants

The Cowboys-Giants rivalry is the oldest in the NFC East, dating back to the Cowboys’ inaugural season in 1960. While often less bitter than the rivalries with Washington and Philadelphia, the Cowboys and Giants have played numerous important games over the decades.

Historical Significance

The Giants were the Cowboys’ first-ever opponent in 1960, and the two teams have been division rivals ever since. The rivalry intensified in the 2000s when both teams were regularly competing for division titles under coaches Bill Parcells, Tom Coughlin, and others.

Memorable Moments

• 2007 Divisional Playoffs: The Giants, en route to their Super Bowl XLII victory, defeated the Cowboys 21-17 at Texas Stadium in what would be the final playoff game at that venue.
• 2011 Season Finale: With the NFC East title on the line, the Giants defeated the Cowboys 31-14, securing the division and eventually winning Super Bowl XLVI.
• 2012 Opening Day: The Cowboys defeated the Giants 24-17 in the NFL season opener at MetLife Stadium.
• 2016: The Cowboys’ 11-game winning streak was snapped by the Giants, who defeated them twice that season including an opening day victory.

All-Time Series

The Cowboys hold a comfortable lead in the all-time series against the Giants. Despite the Giants’ two Super Bowl victories in the 2000s, the Cowboys have generally had the upper hand in the regular season series.

Non-Division Rivalries

San Francisco 49ers

The Cowboys-49ers rivalry is one of the most significant in NFL history, defined by epic postseason battles in the 1970s, 1980s, and 1990s. Though not division opponents, these two teams have met in numerous NFC Championship Games that decided Super Bowl participants.

Historical Significance

The rivalry began in the early 1970s when both teams were rising powers in the NFC. The 1980s saw the rivalry reach its peak, with the 49ers and Cowboys meeting in the playoffs three times in five years. The 1990s brought another chapter, with the teams meeting in three consecutive NFC Championship Games (1992-1994).

Memorable Moments

• The Catch (January 10, 1982): Dwight Clark’s leaping touchdown reception from Joe Montana in the final minute of the NFC Championship Game gave San Francisco a 28-27 victory. This play is considered one of the most famous in NFL history and marked a changing of the guard in the NFC.
• 1992 NFC Championship Game: The Cowboys defeated the 49ers 30-20, avenging their loss from the previous year and advancing to win their first Super Bowl in 15 years.
• 1993 NFC Championship Game: The Cowboys dominated the 49ers 38-21 at Texas Stadium, repeating as NFC champions.
• 1994 NFC Championship Game: The 49ers defeated the Cowboys 38-28 at Candlestick Park, preventing a Cowboys three-peat and advancing to win Super Bowl XXIX.
• 2022 Divisional Playoffs: The Cowboys and 49ers met in the playoffs for the first time since the 1990s, with San Francisco winning 19-12 in a defensive struggle.

All-Time Series

The 49ers hold a slight edge in the all-time series, largely due to their dominance in the 1980s and early 1990s. However, the Cowboys won the most important games during their 1990s dynasty.

Green Bay Packers

The Cowboys-Packers rivalry dates back to the 1960s and has featured some of the most memorable games in NFL history, particularly the Ice Bowl in 1967.

Historical Significance

The rivalry was born in the 1960s when both teams were NFL powers under legendary coaches Tom Landry and Vince Lombardi. The two teams met in the NFL Championship Game in consecutive years (1966 and 1967), with both games deciding the NFL representative for the Super Bowl.

Memorable Moments

• The Ice Bowl (December 31, 1967): Played in -13 degree temperatures with a wind chill of -48, the Packers defeated the Cowboys 21-17 on Bart Starr’s famous quarterback sneak. The game is considered one of the greatest in NFL history.
• 1995 NFC Championship Game: The Cowboys defeated the Packers 38-27 at Texas Stadium on their way to winning Super Bowl XXX.
• 2014 Divisional Playoffs: The Cowboys’ season ended controversially when Dez Bryant’s apparent catch was overturned, sealing a 26-21 victory for the Packers.
• 2016 Divisional Playoffs: The Packers defeated the Cowboys 34-31 on a last-second field goal by Mason Crosby, ending Dallas’s promising season.

All-Time Series

The Packers hold the advantage in the all-time series, particularly due to their dominance in the 1960s and their recent success in playoff matchups.

Pittsburgh Steelers

The Cowboys and Steelers have met in three Super Bowls, more than any other pairing in NFL history. This unique rivalry is defined by championship matchups rather than regular-season meetings.

Historical Significance

The Super Bowl matchups between these teams represent some of the most-watched sporting events in American history. The teams represent different regions and styles of play, making their championship meetings particularly compelling.

Memorable Moments

• Super Bowl X (January 18, 1976): The Steelers defeated the Cowboys 21-17 in a classic game that featured Lynn Swann’s spectacular catches and a controversial ruling on a Jackie Smith catch.
• Super Bowl XIII (January 21, 1979): The Steelers defeated the Cowboys 35-31 in what many consider the greatest Super Bowl ever played. The game featured two Hall of Fame quarterbacks in Terry Bradshaw and Roger Staubach.
• Super Bowl XXX (January 28, 1996): The Cowboys defeated the Steelers 27-17, giving Dallas their fifth Super Bowl championship and tying the 49ers for the most at the time.

All-Time Series

The Steelers lead the all-time series, largely due to their two Super Bowl victories. The teams rarely meet in the regular season but their championship matchups are legendary.

Historical Rivalries

Minnesota Vikings

The Cowboys and Vikings had a significant rivalry in the 1970s, meeting in the playoffs five times during the decade. The Vikings were often the Cowboys’ first playoff opponent during their successful runs in the 1970s.

Memorable Moments

• 1971 NFC Divisional Playoffs: The Cowboys defeated the Vikings 20-12 on their way to winning Super Bowl VI.
• 1975 NFC Divisional Playoffs: The “Hail Mary Game” - Roger Staubach’s last-second touchdown pass to Drew Pearson gave Dallas a 17-14 victory.
• 1977 NFC Championship Game: The Cowboys shut out the Vikings 23-0 to advance to Super Bowl XII.

Los Angeles/St. Louis Rams

The Cowboys and Rams met frequently in the playoffs during the 1970s and 1980s. The Rams were the Cowboys’ primary playoff rival in the late 1970s.

Memorable Moments

• 1975 NFC Championship Game: The Cowboys defeated the Rams 37-7 at the Coliseum to advance to Super Bowl X.
• 1978 NFC Championship Game: The Cowboys shut out the Rams 28-0 at the Coliseum to advance to Super Bowl XIII.

Rivalry Statistics

Dallas Cowboys - Stadium

AT&T Stadium (2009-Present)

AT&T Stadium, located in Arlington, Texas, is the current home of the Dallas Cowboys. Opened in 2009, it is widely considered one of the most impressive and technologically advanced sports venues in the world. The stadium represents Jerry Jones’s vision of creating an iconic destination that transcends traditional sports facilities.

Stadium Information

Design and Architecture

AT&T Stadium was designed by the Dallas-based architectural firm HKS, Inc., with Jerry Jones heavily involved in every aspect of the design. The stadium features several innovative and distinctive elements that set it apart from other NFL venues.

Retractable Roof

The stadium features one of the world’s largest retractable roofs, consisting of two panels that can open or close in approximately 12 minutes. When closed, the roof allows for climate-controlled comfort while maintaining an open, airy feeling. When open, fans enjoy the Texas sky above while being protected from the elements by the stadium’s high walls.

Center-Hung Video Board

The most iconic feature of AT&T Stadium is the massive center-hung high-definition video board, nicknamed “Jerry-Tron” by fans and media. At the time of installation, it was the largest high-definition video screen in the world.

• Dimensions: 160 feet wide by 72 feet tall (60 yards long)
• Resolution: 1080p high-definition
• Location: Suspended 90 feet above the field, stretching from 20-yard line to 20-yard line
• Features: Four-sided display visible from every seat in the stadium

The video board has been upgraded multiple times since the stadium opened, with the current display representing the latest in LED technology.

Retractable Glass Doors

The stadium features two expansive retractable glass doors at each end zone, each measuring 120 feet high by 180 feet wide. When opened, these doors provide views of the surrounding area and create an open-air atmosphere while maintaining temperature control.

Seating and Luxury

AT&T Stadium offers a variety of seating options designed to accommodate fans at every price point:

• Lower Bowl: Traditional stadium seating close to the field
• Club Level: Premium seating with access to climate-controlled clubs
• Upper Deck: Affordable seating with excellent views of the massive video board
• Party Pass: Standing room areas in the end zones
• Luxury Suites: 300 luxury suites accommodating 12-50 guests each
• Founders Suites: Ultra-premium accommodations with catering and premium amenities

Art Collection

Unique among sports venues, AT&T Stadium features a world-class contemporary art collection displayed throughout the facility. Jerry Jones and his wife Gene personally selected works from renowned artists, including:

• Anish Kapoor: “S-Curve” - A massive reflective sculpture in the main entrance
• Jenny Holzer: LED installations displaying artistic text pieces
• Various Contemporary Artists: Paintings and sculptures throughout suites and clubs

The art collection, valued at over $50 million, reflects the Jones family’s commitment to making AT&T Stadium more than just a football venue.

Major Events

AT&T Stadium has hosted numerous major sporting and entertainment events beyond Dallas Cowboys games:

Super Bowl

• Super Bowl XLV (February 6, 2011): Green Bay Packers defeated Pittsburgh Steelers 31-25. The game set a then-record for attendance at a Super Bowl with 103,219 spectators.

College Football

• College Football Playoff National Championship (January 12, 2015): Ohio State defeated Oregon 42-20
• Annual Cotton Bowl Classic (since 2009)
• AT&T Stadium Kickoff Classic - Season-opening college football doubleheaders
• Big 12 Championship Games
• Texas vs. Oklahoma (Red River Showdown) - Played at the stadium in 2024

Basketball

• NBA All-Star Game (February 14, 2010): Eastern Conference defeated Western Conference 141-139
• NCAA Final Four (2014, 2023)
• NCAA Men’s Basketball Tournament regional games

Boxing and MMA

• Manny Pacquiao vs. Joshua Clottey (March 13, 2010)
• Manny Pacquiao vs. Antonio Margarito (November 13, 2010)
• Canelo Alvarez vs. Billy Joe Saunders (May 8, 2021) - Set indoor boxing attendance record with 73,126
• UFC events including UFC 103 and UFC 185

Soccer

• CONCACAF Gold Cup matches
• International friendly matches
• 2014 International Champions Cup

Concerts and Entertainment

• George Strait: Final concert of “The Cowboy Rides Away Tour” (June 7, 2014) - Attended by 104,793, the largest indoor concert in North American history
• Taylor Swift: Multiple sold-out shows
• Beyoncé, Jay-Z, Ed Sheeran, Kenny Chesney, and numerous other major artists
• WWE WrestleMania 32 (April 3, 2016) - Set WWE attendance record with 101,763

Economic Impact

AT&T Stadium has had a significant economic impact on Arlington and the surrounding region:

• Construction Jobs: Approximately 5,000 workers during construction
• Permanent Jobs: Over 3,000 on game days and events
• Annual Economic Impact: Estimated $300+ million to the region
• Tourism: The stadium draws visitors from around the world who tour the facility even on non-event days

Stadium Tours

AT&T Stadium offers daily tours that have become a major tourist attraction in the Dallas-Fort Worth area:

• VIP Tours: Include access to the field, locker room, post-game interview room, and luxury suites
• Art Tours: Focus on the stadium’s contemporary art collection
• Self-Guided Tours: Allow visitors to explore at their own pace

Over 100,000 visitors tour the stadium annually, generating significant revenue and exposing the Cowboys brand to fans who may never attend a game.

Previous Stadiums

Cotton Bowl (1960-1971)

The Dallas Cowboys played their first 11 seasons at the Cotton Bowl in Fair Park, Dallas. The historic stadium was built in 1930 and had served as the home of the annual Cotton Bowl Classic college football game.

The Cowboys shared the stadium with Southern Methodist University (SMU) and the annual Cotton Bowl Classic. While the venue provided a central location in Dallas, it lacked modern amenities and revenue-generating opportunities that would become standard in newer stadiums.

Texas Stadium (1971-2008)

Texas Stadium served as the Cowboys’ home for 38 seasons and became one of the most recognizable venues in professional sports.

The Hole in the Roof

Texas Stadium’s most distinctive feature was the hole in the center of the roof. According to Cowboys lore, this design was intentional so that “God could watch his favorite team play.” In reality, the opening was a design compromise that allowed natural light onto the field while providing weather protection for fans.

The hole created unique conditions, with sunlight and weather affecting different parts of the field at different times. It also led to memorable moments, including a Thanksgiving game when a rare snowstorm sent snow cascading through the opening onto the field.

Championships Won

Texas Stadium was the site of numerous Cowboys championships and memorable moments:

• Super Bowl Championships won while playing at Texas Stadium: XII (1977 season), XXVII (1992), XXVIII (1993), XXX (1995)
• NFC Championship Games: Multiple conference titles were clinched at Texas Stadium
• The 1990s Dynasty: The core of the Triplets’ success was built at Texas Stadium

Legacy

Texas Stadium was demolished by implosion on April 11, 2010. The site in Irving has been redeveloped, but the memories of the stadium remain cherished by Cowboys fans who attended games during the team’s most successful eras.

Stadium Comparison

The progression of Cowboys stadiums reflects the evolution of professional sports venues from simple playing fields to elaborate entertainment destinations. AT&T Stadium represents the pinnacle of this evolution, offering an experience that goes far beyond watching a football game.

Dallas Cowboys - Fanbase and Culture

“America’s Team”

The Dallas Cowboys are known worldwide as “America’s Team,” a nickname that has become synonymous with the franchise. The origin of this moniker dates back to 1978 when NFL Films producer Bob Ryan was editing the team’s season highlight film and observed that the Cowboys were always on national television and seemed to have fans everywhere.

Origin of the Nickname

The phrase “America’s Team” first appeared in the 1978 Dallas Cowboys season highlight film, narrated by the legendary John Facenda. The opening narration stated: “They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, America’s Team.”

What began as a marketing concept quickly evolved into a cultural phenomenon. The nickname was embraced by fans and ownership but has also been used derisively by rival fans who view the Cowboys as an overhyped, underperforming franchise in the decades since their last Super Bowl victory.

Impact of the Brand

The “America’s Team” label has had a profound impact on the franchise: - National Appeal: The Cowboys consistently rank among the most-watched NFL teams nationwide - Merchandise Sales: Dallas regularly leads the NFL in merchandise sales regardless of on-field success - Media Coverage: The team receives disproportionate national media attention - Global Recognition: The star logo and “America’s Team” moniker are recognized internationally

Fanbase Demographics

National Reach

The Dallas Cowboys have one of the most geographically diverse fanbases in professional sports. While the team enjoys strong local support in the Dallas-Fort Worth Metroplex, their fanbase extends across the United States and internationally.

Key Demographics

• Primary Market: Dallas-Fort Worth-Arlington Metroplex (7+ million people)
• Secondary Markets: Strong presence throughout Texas, Oklahoma, Arkansas, and New Mexico
• National Following: Significant fan concentrations in major cities nationwide
• International: Growing fanbases in Mexico, Canada, the United Kingdom, and Australia

Fanbase Statistics

• Social Media Following: Over 15 million combined followers across major platforms
• National TV Ratings: Cowboys games consistently draw the highest national ratings
• Jersey Sales: Regularly rank in the top three in NFL merchandise sales
• Attendance: AT&T Stadium has sold out every game since its opening in 2009

Fan Traditions

The Star

The five-pointed star logo is the most recognizable symbol in Cowboys fandom. Fans wear star-emblazoned merchandise, display star flags, and incorporate the symbol into tattoos, artwork, and home decorations. The star represents not just the team but also Texas, the “Lone Star State.”

White at Home

The Dallas Cowboys are one of the few NFL teams that traditionally wears white jerseys for home games. This tradition began in the 1960s to force opponents to wear darker colors in the Texas heat, but it has become a cherished part of Cowboys culture. Fans attending home games typically wear white to match the team.

Thanksgiving Football

Since 1966, the Cowboys have hosted a Thanksgiving Day game every year (except 1975 and 1977). This tradition has made Dallas synonymous with Thanksgiving football and is a cornerstone of many families’ holiday celebrations. The Thanksgiving game typically features the team’s best uniforms and often includes special halftime performances.

Training Camp at Oxnard

The Cowboys have held their training camp in Oxnard, California, since 2001 (with the exception of 2020 due to COVID-19). This tradition allows Cowboys fans from Southern California and the West Coast to see their team in person. The “California Camp” has developed its own set of traditions and attracts thousands of fans each summer.

The Cowboys Fight Song

“Cowboys Stampede March” is the team’s official fight song, though it is less prominently featured than fight songs for other NFL teams. The song is played after touchdowns and victories, and longtime fans know the melody even if they don’t know the words.

Media and Broadcasting

Dallas Cowboys Cheerleaders

The Dallas Cowboys Cheerleaders (DCC) are as iconic as the team itself. Founded in 1972, the DCC revolutionized cheerleading in professional sports with their revealing uniforms and sophisticated dance routines.

Impact and Legacy

• Reality Television: The CMT reality show “Dallas Cowboys Cheerleaders: Making the Team” has aired since 2006
• International Tours: The squad regularly performs for U.S. troops overseas
• Calendar Sales: The annual DCC calendar is one of the best-selling cheerleader calendars in sports
• Brand Recognition: The DCC uniform and logo are trademarked and instantly recognizable

The DCC represent a significant part of the Cowboys’ brand and attract their own dedicated following independent of the football team.

Media Partners

The Cowboys have broadcasting partnerships that extend their reach: - Radio: The Cowboys Radio Network includes stations across Texas and neighboring states - Television: Preseason games and team programming air on various networks - Streaming: The team produces extensive digital content for social media and their official app - Documentaries: NFL Films and other producers regularly feature the Cowboys in documentaries and highlight packages

Fan Experience at AT&T Stadium

Game Day Atmosphere

AT&T Stadium offers one of the most impressive game day experiences in the NFL:

Pre-Game Activities

• Tailgating: Extensive tailgating areas with dedicated spaces for fan groups
• Party Plazas: Outdoor entertainment areas with food, drinks, and live music
• Pro Shop: One of the largest team stores in professional sports
• Stadium Tours: Fans can tour the facility before the game

In-Game Experience

• Video Board: The massive center-hung screen provides replays and entertainment
• Wi-Fi: High-speed internet throughout the stadium
• Food and Beverage: Extensive options ranging from traditional stadium food to premium dining
• Mobile Ordering: Fans can order food and merchandise from their seats

Fan Clubs and Organizations

Official Fan Clubs

• Cowboys Fan Club: Official membership program with exclusive benefits
• Season Ticket Holders: Over 100,000 season ticket accounts with multi-year waiting lists
• Cowboys Legends: Alumni association for former players

Unofficial Groups

• Rowdy Fans: Various unofficial fan groups organize tailgates and away-game trips
• Online Communities: Active fan forums, Facebook groups, and Reddit communities
• Podcasts and Blogs: Hundreds of independent Cowboys media outlets

Rivalries and Fan Culture

The NFC East Hatred

Cowboys fans maintain intense rivalries with fans of the Washington Commanders, Philadelphia Eagles, and New York Giants. These rivalries extend beyond the field into social media, workplace banter, and family divisions.

National Perception

The Cowboys’ status as “America’s Team” creates a unique dynamic: - Supporters: Fans who admire the team’s history, star power, and national presence - Haters: Fans of other teams who resent the Cowboys’ media attention and perceived arrogance

This dichotomy creates passionate engagement around the team regardless of their on-field success.

Community Involvement

Gene and Jerry Jones Family Foundation

The Cowboys’ charitable arm focuses on: - Education: Scholarships and school programs - Health: Medical research and healthcare access - Human Services: Support for vulnerable populations - Youth Football: Funding for youth and high school programs

Player Involvement

Cowboys players are expected to be active in the community: - Salute to Service: Extensive military support programs - Thanksgiving Deliveries: Players deliver meals to families in need - Holiday Programs: Christmas gift giveaways and hospital visits - Youth Football: Regular appearances at camps and clinics

Economic Impact

Tourism

Cowboys games are a major tourism driver for the Dallas-Fort Worth area: - Hotel Occupancy: Games drive 90%+ hotel occupancy in Arlington - Restaurant and Bar Revenue: Significant increases on game days - Retail Sales: Merchandise sales spike during football season

Brand Value

The Dallas Cowboys brand is valued at over $9 billion, making it one of the most valuable sports franchises in the world. This value is driven largely by the passionate and extensive fanbase that supports the team through all phases of success and struggle.

The Future of Cowboys Fandom

Next Generation

The Cowboys have invested heavily in engaging younger fans: - Youth Programs: Junior ROTC partnerships and youth football initiatives - Digital Content: TikTok, Instagram, and YouTube content targeting younger demographics - Esports: Cowboys gaming team competing in Madden NFL tournaments - Interactive Stadium Features: AR experiences and interactive displays at AT&T Stadium

International Expansion

The Cowboys continue to grow their international presence: - International Games: Participation in NFL International Series - Global Marketing: Targeted campaigns in Mexico, Canada, and Europe - International Broadcasts: Games broadcast in over 200 countries

The Dallas Cowboys fanbase remains one of the most passionate, widespread, and valuable in all of professional sports. Whether celebrated as “America’s Team” or criticized as an overhyped media creation, the Cowboys generate emotional responses that few other sports franchises can match. The combination of historical success, star power, and innovative marketing has created a fan culture that transcends traditional geographic boundaries and continues to evolve in the modern sports landscape.